Valeo Health / KSA / Weight loss
Overview
Patterns in this date range
By channel
Meta · 4:5 static · WhatsApp
كل سنة تقول هذا الصيف غير؟ خلّ هالمرة تكون بخطة من طبيب.
ابتداءً من 399 ر.س شهريًا · استشارة مجانيةبعد تقييم طبي. التقسيط عبر تابي وتمارا. تطبق الشروط.
Layout sketch, not a final design.
Week of 28 Oct
Bring Meta WhatsApp back with the winning hook, minus the pen
Arabic static · 4:5 feed + 9:16 Story/Snap crop · WhatsApp click-to-chat
Why this, now
- Meta WhatsApp was the cheapest big channel: 2,903 conversations at about 10.24 SAR each. Every one of those ads stopped on 18 Oct, and the budget now sits mostly in Google PMax at about 174 SAR per conversion.
- The two cheapest Meta ads were the Arabic "this summer" static at 4.41 and 5.97 SAR per conversation. Statics beat videos (9.19 vs 13.62 SAR) and Arabic beat English (9.81 vs 12.14 SAR).
- Ads with a pen in hand were cheaper (7.43 vs 14.25 SAR), but showing a prescription injection in KSA consumer ads is a policy and SFDA risk. Keep the hook, price and Tabby/Tamara; swap the pen for a doctor on a video call or the Valeo box.
Cost/conversation ≤ 10 SARCTR ≥ 1.2%≥ 150 conversations in 7 days
| English | العربية | |
|---|---|---|
| Hook | Every year you say this summer will be different? This time, start with a doctor's plan. | كل سنة تقول هذا الصيف غير؟ خلّ هالمرة تكون بخطة من طبيب. |
| Primary text | Valeo Health's doctor-led weight-loss program starts with a free online consultation and a plan built around your health. From SAR 399 a month, with Tabby or Tamara. Message us on WhatsApp. Terms apply. | برنامج فاليو هيلث لإنقاص الوزن بإشراف طبي يبدأ باستشارة أونلاين مجانية وخطة مبنية على حالتك. ابتداءً من 399 ر.س شهريًا مع تابي أو تمارا. راسلنا على واتساب. تطبق الشروط. |
| Headline | Free doctor consultation | استشارة طبية مجانية |
Test 3 versions
- V1 The hook above with a doctor on a phone video call (the TikTok "don't guess, consult" image got leads at about 3 SAR).
- V2 Same hook, woman in abaya with the Valeo delivery box: مشوار نزول وزنك؟ يبدأ وينتهي وأنتي في بيتك.
- V3 Saudi man in thobe, price-led: الدايت المؤقت يستنزف محفظتك. ابدأ بخطة طبية من 399 ر.س.
Before launch
- No drug, brand or drug-maker names or logos (Wegovy, Mounjaro, GLP-1, Novo, Lilly) in copy, image or video.
- No injection pens, pen boxes or prices per pen.
- No before/after images, kg amounts or "lost 66 kg" claims.
- Arabic uses فاليو for Valeo; price lines carry terms.
- Turn TikTok leads back on: 902 leads at about 3 SAR, paused since 12 Oct.
Avoid
Before/after"Lost 66 kg"Pen in handDrug namesLilly / Novo logosTeen-focused weight ads
Example text is loaded to show a failing check.
Result
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What the check looks for
- Block: prescription drug or ingredient names (EN/AR), before/after, kg amounts with a timeframe, guaranteed or fast results, body-shaming hooks.
- Warn: drug-maker names, injection or pen wording, life-stage callouts (postpartum), GLP-1 on TikTok or Snapchat, Latin "Valeo" inside Arabic copy, "hey healthy you" on Meta.
- Pass expects a doctor or consultation mention and offer terms next to a price or cashback.
| Source | Accounts and campaigns in scope | Result counted | Status |
|---|---|---|---|
| Meta Ads | Valeo Health Supp (933079709454154, AED): every KSA weight-loss campaign (WhatsApp, Novo LML traffic). The Weight Loss Clinic (1015569141207614, SAR): KSA_WL_Payday_REFILL5 only. Left out: Medvi / Nour Clinic lead campaigns, Valeo_KSA_Suppl - weight_loss, and Kuwait and UAE campaigns in the same accounts. | WhatsApp conversations (7-day); landing page views for traffic; purchases for sales | Daily, ad level |
| Google Ads | Valeo Health KSA 361-154-3296 (AED): KSA_Weight_Loss_Pmax_ar_new (by asset group), ksa_weight_Loss_ar_new (Shopping), KSA_Weight_Loss_Programs_Search_ENG / _AR (by ad). Kuwa's Saudi GLP-1 PMax is left out. | Conversions, all goals | Daily |
| Snapchat | Valeo (5934ec12, USD): ksa_wl_novo_adult_leadgen, KSA_Weight_Loss_Snap_LeadGen, ksa novo teens wl. ksa_backup_suppl (d1aa9a1e, SAR): ksa_wl_Sales_DPA_Q3. The medvi project account is left out. | Instant-form leads; pixel purchases (7-day swipe, 1-day view) for the DPA campaign | Daily, ad level |
| TikTok | Valeo Health KSA (7340939962906411010, AED): ksa_novo_lead_gen. Campaign disabled since 12 Oct. | Leads | Daily, ad level |
| Currency | Everything shown in SAR: AED × 1.0211, USD × 3.75. | ||
| Creatives | Meta ad previews, Snapchat side-panel previews and TikTok asset images captured into this site; Google PMax images load from Google's asset store; Search and Shopping show text. | Snapshot |